About Stay

STAY exists to help leadership teams confront workforce risk before it becomes attrition, disengagement, or performance failure.

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The work is grounded in a simple belief: engagement problems don’t persist because leaders don’t care — they persist because decisions don’t get made.

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What I've seen​

 

I’ve spent more than 15 years inside organizations where leaders were smart, well-intentioned, and deeply committed — and still losing people they didn’t expect to lose.

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Across SaaS, public sector, scale-ups, and unionized environments, the pattern is remarkably consistent:

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Signals get diluted
Ownership gets fuzzy
Risk becomes normalized
 

And by the time action feels urgent, it’s already expensive

 

STAY was built to interrupt that pattern earlier — while leaders still have room to choose.

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How I work

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Clients don’t come to STAY for programs or frameworks.
They come for judgment.

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The work is deliberately short, focused, and independent.
I surface what matters, name the tradeoffs, and help leadership teams decide what to do — and what to stop.

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I don’t run ongoing engagement initiatives.
I don’t stay embedded indefinitely.

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My role is to create clarity, force prioritization, and leave teams better equipped to follow through.

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Why Stay exists

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Retention and engagement work often fails at the moment it should be most useful — when choices are hard.

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The Workforce Risk Assessment was designed to create clarity early, before workforce risk turns into regretted loss, burnout, or stalled execution.

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This work isn’t about fixing everything.
It’s about seeing clearly — and acting deliberately.

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About Kelly MacCallum

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She has advised leadership teams across North America and has led or supported hundreds of listening, engagement, and workforce strategy efforts over the past decade and a half.

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