The STAY Diagnostic:
Insight that leads to action
Too many leaders rely on surveys and guesswork to understand employee engagement. The STAY Diagnostic brings you the truth; directly from the people living your culture every day.
Three core steps:
🗣️ 1. Listen
We conduct candid, confidential stay interviews with a cross-section of your team. Designed to uncover what’s working, what’s not, and what your best people are thinking about when no one’s watching.
🧠 2. Synthesize
We analyze the themes and patterns behind the stories - no jargon, no fluff. Just clear, strategic insights about what’s driving retention, risk, and engagement at your company.
📋 3. Recommend
You get a prioritized action plan based on what we’ve heard. No generic HR advice, no BS - just practical, business-minded recommendations.
Need help implementing?
We can support that too.
Implementation pricing available upon request and based on the outcome of the diagnostic.
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Why These Interview Numbers?
We don’t guess.
We listen smart.
Our recommended sample sizes are grounded in research-backed standards from organizational psychology and survey science.
In smaller companies, every voice carries more weight—so we speak with a larger percentage of employees to ensure the findings are representative.
In larger companies, we prioritize cross-functional representation to detect patterns without overburdening staff.
The goal?
Reliable insights, not just anecdotes.
Enough data to act on with confidence, but not so much it paralyzes decision-making.
Is STAY Right for You?
STAY is ideally suited for organizations with fewer than 750 people - especially those growing fast, undergoing change, or serious about keeping top talent.
Why this size?
In mid-sized companies, disengagement can spread fast but fly under the radar. Leaders are close to the work but often too busy to see what's really driving turnover or burnout. That’s where STAY comes in: uncovering root causes and delivering practical, actionable recommendations that make a measurable impact.
Whether you're scaling, stabilizing, or rethinking your culture, STAY brings clarity, insight, and next steps -without the bloated consultancy process or generic playbooks.
The STAY Diagnostic for TEAMS.
STAY isn’t just for organizations; it’s also a powerful tool for teams. It acts as a team-level diagnostic that surfaces what's working, what’s causing friction, and how to create the conditions for people to stay, perform, and feel connected.
Disengagement is costing you more than you think.
The price of employee attrition can reach up to 400% of salary; but that’s just the beginning.
Here's the real problem...
Most organizations obsess over the ones who leave… and completely overlook the ones who STAY.
Here’s the real cost:
Every disengaged employee is quietly draining your business costing you 34% of their salary every year in lost productivity, according to Gallup.
Unchecked, that adds up to millions in wasted payroll, eroded culture, and missed opportunities.
Backed by the data:
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Companies with strong cultures see up to 400% revenue growth (HBR)
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86% of employees say culture is a top factor in choosing an employer (Quantum)
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76% of leaders say improving culture boosts productivity, retention, and motivation (Deloitte)
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Disengaged employees cost 34% of their salary in lost productivity—every single year (Gallup)
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Working with Kelly
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Seen & Heard
“Kelly doesn’t just create programs; she creates programs that work. That land. That leaders actually use.”
“Kelly brings a rare blend of strategic sharpness and real humanity. That’s why people trust her.”
“Kelly has an uncanny ability to take big, messy change and turn it into something people can actually act on.”
“One of the most authentic, thoughtful, and impactful people I’ve ever partnered with.”
“Kelly is a masterclass in internal communications.”
Want to experience what it’s like to work with someone who truly gets culture?
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Kelly’s voice isn’t just trusted by clients - she’s been featured on stages and platforms across North America.
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Featured guest on the Radical Candor podcast with Kim Scott
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Keynote speaker at the 2025 Employee Experience Summit
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Contributor to Talent Canada
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Sought-after speaker on leadership, culture, and employee engagement
Her no-fluff, real-talk style has made her a go-to voice for leaders ready to rethink how work works.
Meet Kelly MacCallum, Founder of STAY
Kelly is a culture and retention strategist with 15+ years of experience leading people strategy at high-growth startups, federal Crown corps, and scaling organizations across North America.
She’s conducted over 1,500 stay and exit interviews, facilitated hundreds of surveys and workshops, and coached leaders across every level of the business.
She’s also the author of STAY: Create a Culture They'll Never Want to Leave; a no-fluff, real-talk guide to building a culture that thrives. The book draws from the same philosophy that shapes the STAY Diagnostic: practical insights, sharp strategy, and zero HR jargon.
Kelly’s approach is backed by behavioural psychology, organizational insight, and a sharp sense of what actually works.
Her clients trust her to turn employee feedback into action - and culture into competitive advantage.
Coming soon...
Kelly’s next book, No One Wants to F**king Work Here - a candid look at why work isn’t working, and how we fix it.
Get your sneak peek HERE.
